Ipoh, 8 December 2006 - United Overseas Bank (Malaysia) Bhd [UOB Malaysia] today concludes the UOB VOX Card Visa Wave Contest with the Grand Prize winner sitting proudly in a GSC cinema hall with his friends for the screening of Casino Royale - the latest James Bond blockbuster.
Mr Thong Chin Tong from Chemor, Perak is predictably delighted with his win, saying, "Oh, I'm so happy to win this contest! Imagine having the cinema hall all to myself…with free popcorn and drinks to top it off! I can't wait to treat my family and friends to the movie screening of my favorite icon of all times - James Bond."
The UOB VOX Card Visa Wave Contest began its run from 26 June to 30 September 2006 to promote the UOB VOX credit card - the hippiest and coolest card in town that lets the cardmembers to enjoy the most rewarding experience and financial flexibility. The Grand Prize winner got to choose his own private party - view a free movie screening in GSC complete with popcorn and drinks, or groove to the beats of Maison club scene with free flow of drinks all night long.
Apart from the Grand Prize, 50 Philips digital cameras were also given away as consolation prizes. In addition, every 12th Visa Wave transaction made each week entitled the cardmember (who charged the transaction) to a RM300 F&B voucher at Maison club.
During the UOB VOX Card Visa Wave Contest period, every 88th new successfully approved UOB VOX Cardmember received a Creative MUVO V200 MP3 player when they signed up.
According to Mr Loong Tuck Weng, Senior Head of Personal Financial Services Division, UOB Malaysia, "The public has showed tremendous response to the UOB VOX Card Visa Wave Contest. Feedbacks from our UOB VOX Cardmembers are very positive. Thousands of entries are recorded for this contest alone, and it has driven a strong boost to increase our credit card member base."
He added, "The cool prizes given away during this contest duration underscores the philosophy behind the UOB VOX Card - Get What You Want, When You Want It."
The UOB VOX Card appeals strongly to the trendy trendsetters and fashionable fashionistas. Among its privileges accorded are as follows:
- Breeze through long queues at the hottest clubs and pubs
- Special discounts on drinks at the happening spots
- Exclusive invites to movie screenings
- Fast and hassle-free transaction with the embedded Visa Wave feature
- Easi-Cash (personal financing) facility
- Get cash rebates
Campaigns' Mechanisms
UOB VOX Card Visa Wave Contest
To be in the running to win the Grand Prize, cardholders were required to charge minimum RM50 in a single receipt to the UOB VOX credit card throughout the contest period. The cardholder that successfully charged the highest number of retail transactions was declared the Grand Prize winner. |