UOB Malaysia launches transformation programme to help Malaysian companies adopt technology for productivity and growth

Forges ecosystem of alliances to help businesses with digital transformation


Kuala Lumpur, 13 June 2019 – United Overseas Bank (Malaysia) Bhd (UOB Malaysia) today launched a business transformation programme, the “Jom1 Transform Programme”, to help businesses in Malaysia adopt technology to drive productivity and growth. The Jom Transform Programme is run by The FinLab, an innovation accelerator under United Overseas Bank Limited. The FinLab first launched its business transformation programme in Singapore in 2018.

During the three-month Jom Transform Programme, participating businesses will attend a series of workshops conducted by industry experts2 to gain the necessary skills and know-how in specific areas of digital transformation such as business process re-engineering and digital marketing. They will also be matched with specially-chosen technology partners to pilot relevant solutions and to receive guidance to assess the effectiveness of these solutions.

Mr Wong Kim Choong, Chief Executive Officer, UOB Malaysia, said the Jom Transform Programme reaffirms the Bank’s commitment to help Malaysian businesses digitalise their businesses for continued growth.

“The FinLab’s Jom Transform Programme will help businesses digitally transform their operations, and in turn support the national agenda on business innovation. Through the adoption of technology, Malaysian businesses will be able to manage their operations more efficiently, to improve productivity and to upskill their employees to ensure that their business remains relevant in the digital economy. To help these businesses grow further, we will also support them in their expansion both at home and across the region through UOB’s established and integrated network.”

Collaborating with ecosystem partners to drive success
UOB Malaysia will be working with five partners that share the common goal of helping Malaysian SMEs innovate and digitalise their business for growth. From both the private and public sectors, these partners are the Chinese Chamber of Commerce & Industry of Kuala Lumpur & Selangor, the Malaysian Association of Tour and Travel Agents (MATTA), Maxis Communications, the Malaysia Digital Economy Cooperation (MDEC) and SME Corporation Malaysia.

The partners will support the Jom Transform Programme by providing mentorship and expertise to participating businesses. They will also organise events with UOB Malaysia and The FinLab to promote digitalisation among Malaysian businesses (see Appendix for details on the partners’ individual contributions).

Ms Pauline Sim, Co-Head, The FinLab, said that the strategic partnerships will greatly enrich the Jom Transformation Programme.

“The FinLab’s mission is to help businesses across ASEAN transform their business through digitalisation and innovation so that they can achieve scale and growth. With the support of like-minded partners from government agencies, industry associations and leading private companies, Malaysian businesses will be able to tap the combined knowledge, experience and networks of these organisations to accelerate their transformation process.”

Interested businesses are invited to attend the programme’s Kick-off Event on 21 June 2019, 2pm at White Box, Publika Solaris Dutamas. They can register their interest at


1 “Jom” is a colloquial term for ‘Let’s go’ in Bahasa Malaysia.

2 Industry experts refer to technology solution providers and the strategic partners under the Jom Transform Programme.