The report is generated using data from various social media platforms where your brand is active. It includes information from Facebook, Instagram, and other relevant platforms based on your social media activity.

Adqlo's AI collects data from your social media accounts and uses predictive and correlation analysis to interpret it. The benchmarks are based on each platform's recommended posting frequency and consistency, as determined by their algorithms.

Paid interactions refer to engagements (likes, comments, shares) generated from paid advertisements or boosted posts. Organic interactions are those that occur naturally, without any paid promotion.

Benchmarks help compare your performance against industry standards or platform averages. For example, the report may indicate if your post frequency is below the recommended benchmark, helping you adjust your strategy.

UOB SmartBusiness is an initiative to help you digitalise your business. We have teamed up with several digital partners to optimise business management processes such as invoicing, accounting, e-commerce, and more.

View UOB SmartBusiness for more details.